Get Your Holiday Home to Stand Out

Want to find out how to get your holiday home to shine online and really stand out?  Read Country Cottages Online’s guide about how to make a great first impression and highlight your cottage’s best features.

In this guide, we’ll cover the key ways to elevate your listing, including how to highlight your property’s best features, make a great first impression with high-quality photos, gather glowing reviews, write inspiring descriptions, and ensure your pricing and availability are always accurate and transparent. Plus, we’ll show you how to sell the local area; because location matters just as much as the home itself.
 

 

Steps to Get Your Property to Stand Out

• Highlighting your Property’s Best Features
   
• Make First Impressions Count with Great Photos
   
• Glowing Reviews
   
• Inspiring Descriptions
   
• Have Full Pricing and Availability Information
   
• Keep your Availability and Prices up to date
   
• Showcase Your Local Area
   

 

Highlight your Property’s Best Features

Every holiday home in Britain is unique.  What makes your holiday home truly unique and special?  What made you fall in love with the property?

Whether it’s stunning country views, sea views or historic charm and character, remind yourself of what makes your holiday home so very special so you can highlight those features, both in the property photos and description, to win over potential guests and business.
 

 

 

Make First Impressions Count with Great Photos

First impressions really do count and for the best level of bookings you really want to win potential guests over with great photos.  Great photos include honing in on your best features and really selling the feel and vibe of your property.

If you have a coastal retreat with sea views for example you’ll want to showcase those sea views, both from inside and outside the property.  Highlight how amazing it would be to stay on longer summer’s evenings and local attractions like beaches too.

If your holiday home is instead a rural retreat or a country cottage then make sure your photos feature on your best features.  If you have a warming woodburner, take a photo when its lit to showcase the warmth and ambience.  Be sure to take photos with good lighting and to get photos of views like country and rural reviews (both from inside and outside).  Gardens too should be shown in their best possible light.

If you are taking external photos, remember to take pics on sunny days where your property can shine in brilliant sunshine, with inspiring blue skies.

Professional photographs can definitely be worth investing in, particularly if you have your own website where the photos can be used too.
 

 

 

Get Glowing Reviews

Many guests read and rely on reviews when deciding which property to book. Get in touch with holidaymakers that have stayed at your property and ask them to add a review to help guide other potential guests on what it has to offer.

 

 

 

Inspire Guests with your Description

Inspire potential guests with your property write up.  Consider using a combination of bullet points and more detail to break information down so holidaymakers can read as much or as little information as they like.

Make your description easy to read and really try to paint a picture of what guests can expect at your holiday home in terms of atmosphere and features, and don’t forget to mention those local attractions too!
 

 

 

Have Full Up to Date Pricing and Availability Information

Potential guests nowadays want to see with a few clicks how much your holiday home is for their chosen dates and whether it’s available for the dates they want.  Help potential guests out by showing up to date pricing and availability information for happy days for everyone.

 

 

 

Showcase Your Local Area

What are the local attractions near your property?  Each part of the UK has its own unique attractions.  Whether it’s beautiful beaches, countryside with good local walks or family attractions, highlight what is on offer within a 40 mile radius of your holiday home.

If you are dog-friendly remember to highlight and mention dog-friendly pubs and eateries close by too.

Remember to upload photos too to really give potential guests an idea of what a stay at your holiday home would offer.
 

 

 

Now You’re Ready to Truly Stand Out

By showcasing your home’s unique features, investing in professional photos, keeping your listing accurate and engaging, and building trust through reviews and local insight, you’re setting the stage for a stream of happy guests and strong bookings.

Your holiday home is more than just a place to stay, it’s where special holiday memories are made.   Make your holiday home truly unforgettable and guests wanting to return time and time again.